Sales Growth

Sales growth refers to the increase in a company’s sales revenue over a specified period of time, typically expressed as a percentage. It indicates how well a company is expanding its sales and is a key performance indicator of business effectiveness and market demand. Sales growth can be measured on a monthly, quarterly, or annual basis, comparing current sales figures against those from previous periods. Positive sales growth suggests that a company is gaining market share, successfully executing its strategies, or benefiting from increased demand for its products or services. Conversely, negative sales growth can signal potential challenges or declining market performance. Effective sales strategies, product innovation, and improved customer engagement are often drivers of sales growth.